For this project, I created a promotional GIF for BJAK Insurance, designed to communicate the value of their service. The key message emphasizes that BJAK offers better insurance coverage at a lower cost compared to competitors. To visually represent this, I used a vibrant combination of complementary colors—primarily orange and blue—to evoke a sense of energy and reliability, which are both key brand attributes.
The background features a light, neutral tone with soft, abstract illustrations to provide depth and texture without overwhelming the main message. The heavier, more saturated colors (especially the bold orange and blue) are used for the foreground elements, drawing attention to the core message of the GIF.
This approach creates a balance between modern design aesthetics and clear, impactful communication. The use of color contrast helps to keep the viewer’s focus on the key point—that BJAK’s insurance is both affordable and superior—while also adding visual interest through thoughtful color placement and background art.
For the company BJAK, I created an engaging and informative GIF aimed at reminding drivers to check their road tax status. The animation serves as a “roadblock” reminder, urging individuals to pay their road tax before it expires to avoid fines. The GIF features a dynamic blend of complementary colors, predominantly purple and yellow, to ensure it captures attention while maintaining visual clarity.
The design integrates both animated text and illustrations, offering a clear and impactful message. The text prominently highlights key information such as the importance of checking road tax expiry dates and the potential consequences of neglecting it. The animations flow smoothly to keep the viewer engaged while reinforcing the reminder.
This project is a digital reminder that combines both functionality and creativity, ensuring that users not only receive the necessary information but are also visually engaged.
