Project: $MNT is Now, At the Heart of Bybit’s Ecosystem Campaign Video
This campaign video was a strategic communication piece designed to redefine the utility and value of the $MNT token, positioning it as the central asset across the entire Bybit exchange.
My Role: Motion Design, Information Architecture, & Complex Data Visualization
The challenge was to take the immense scope of $MNT’s utility—spanning five key pillars (BUY, USE, HOLD, EARN, LIMITED CAMPAIGNS) and over 25 distinct financial products and use cases (e.g., VIP Multipliers, Megadrop access, Spot/Derivatives discounts, Dual Asset)—and visualize it clearly. I utilized dynamic motion graphics and information architecture to segment and explain each pillar, ensuring the audience could easily grasp the token’s comprehensive value proposition and maximize their rewards.